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Yellow Brick Road 5K Run/Walk & Kids Fun Run

Yellow Brick Road Along the Route

The Oconomowoc Area Chamber of Commerce invites you to join us on the first Saturday in June for the Yellow Brick Road 5K Run/Walk and Kids Fun Run. First organized in 2006, this family friendly event has grown to be one of the most popular events of its kind in the Lake Country area attracting hundreds of participants of all ages each year.  

Why do we hold a race with a Wizard of Oz theme?  It is because the world premier of the Wizard of Oz was held at Oconomowoc’s Strand Theater on August 12, 1939!  Check out this article from 2015.  It is always fun to see people “dress for the occasion” and make the race even more fun. 

Join us as we celebrate the 85th Anniversary of The Wizard of Oz in Oconomowoc! The City of Oconomowoc and various organizations have exciting events planned, and we’re thrilled to be a part of it. Register now for the 5K race or the 2-mile walk and receive a special commemorative finisher medal featuring the 85th anniversary logo on the medal and lanyard (while supplies last). Don’t miss out—register today to secure yours!

Registration is now open!

Register by April 28 at 11:59pm to beat the price increase!

Thank you to our sponsors!

Presenting Sponsor

Kids Fun Run Sponsor

Awards Sponsor

Refreshment Sponsor

Finish Line Sponsor

Mile Marker Sponsor

Yellow Brick Road

Yellow Brick Road 5K Run/Walk

Participants will take a beautiful summer run starting at the Village Green Park overlooking Fowler Lake. Runners follow the isthmus between Fowler Lake & Lake Lac La Belle before entering a neighborhood for a short jaunt before returning to the Village Green, where they receive a custom collector’s finisher medal as they cross the line.  Our Refreshment Sponsors will have booths near the finish line and will have bottled water and snacks – choose from a variety of fruit and individually wrapped sweet or salty snacks.

Kids Fun Run

Yellow Brick Road Kids Fun Run

We know kids love to join in the fun and are proud to receive a medal for their accomplishments.  We are excited to offer a free 1/2 mile Kids Fun Run as part of this event for children ages ten and under. They will be awarded a free finisher medal courtesy of our Yellow Brick Road Kids Fun Run sponsor, Rogers Behavioral Health, as they cross the finish line. 

Registration for the Kids Fun Run is limited to 100, so be sure to sign up right away!

Yellow Brick Road

Team Challenge

We challenge you to put together a team of 4 or more to compete for the Team Award for the Yellow Brick Road 5K.  Whether you are running with friends or family, or grabbing a group of co-workers to earn points towards your corporate wellness program goals, our registration lets you easily put together a company team – just designate a team captain and have them create the registration.  Dust off those running shoes and start prepping for race day!

Yellow Brick Road Along the Route

What’s included for the 5K

  • Custom Cotton Yellow Brick Road 5K t-shirt
  • Custom Yellow Brick Road 5K finisher medal (new design each year)
  • Chip timed race
  • Custom Yellow Brick Road 5K trophy to top male and top female overall
  • Team Challenge trophies
  • Age group awards for 1st, 2nd, and 3rd place. Male and female categories. 5-year brackets.
  • Post-race refreshments: Bottled water and a variety of individually wrapped sweet or salty snacks

Sponsorship Opportunities

Want to be a part of the event?  Show your support and promote your business by sponsoring this annual community event. Sponsorship provides valuable, long-lasting visibility for your business or organization.


Looking for a great way to give back to the community and have some fun? Volunteer to be a Course Marshal to help direct the racers as they pass by and cheer them on!  We also need volunteers for our Aid Station to hand out water to the runners and pick up the dropped cups on the course when the race is over.